Customer Success Leadership Community

  • 1.  Email subject line standardization

    Posted 27 days ago

    Has anyone had success or failure with standardizing email subject lines of the messages being sent from CSM's to end users?  We have a blend of automated tech touches and personal touches, and I'm just wondering if we can improve response rates if we direct users more through the subject lines.  My thought was:

    Realync [Info] Feature Release Updates
    Realync [Response Requested] How to improve x
    Realync [Action Required] Login Instructions Enclosed

    The topics of my examples above can be improved, but I'm specifically asking if anyone has tried including the [Info], [Response Requested], [Action Required], and had luck? Or if it bombed and I should avoid ;)

    Thanks!


    #CustomerSuccess
    #Strategy

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    Rachel Yockey
    Realync
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  • 2.  RE: Email subject line standardization

    Posted 15 days ago
    I use Message from your Zoom CSM: Subject.....

    I also aim to make the subject actionable and personable. Kenny, Can you take a look into this? 

    This lets them know that this email is separate than all of their Zoom marketing materials. So if my customer is in the habit of deleting emails coming from the company, I use this subject line to differentiate.

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    Kevin Mitchell Leonor
    Customer Success Manager
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