I suggest probing a little further and asking why they are not showing up before pursuing a solution. I suspect, however, that yours may be a very common problem tied to a lack of effective change management--the people making the purchase decision are not the people being asked to show up for the training, or more importantly, to change what they do on a daily basis. People naturally resist change. Why? Two reasons:
@Ed Powers We face a similar problem as Jordan I watched the ADKAR method and so Im curious on how you apply it to customers (or theoretically how its applied) because the course is all about internal change management. So I believe I understand it enough to connect the dots but where im stuck is on what point in time do we leverage this method?
We have 4 discovery questions we ask at the very beginning of the call based on what information we think we need to identify the goal. Should ADKAR be applied in this stage in order to increase adoption rate or are you suggesting this as an outreach method to get ppl to the first training in order to execute other areas of ADKAR for adoption?